Manage vs. Monitor

21 05 2009

It has always struck me as a little odd that a great deal of marketing literature in the Business Intelligence and Performance Management space talks about “monitoring” performance.  Isn’t the entire goal of this space to help companies actively “manage” their business.  My concern is that “monitoring” assumes that all is well unless some alarm is triggered.  

While it is fine for the thermastat to monitor temperature, perhaps business is a tad more complex.  Instead of waiting for things to get to a threshhold, we need to understand a number of things that all work more or less together to explain a more complex concept.  

Instead of just showing up for a meeting, what if we focus on creating a culture of being prepared for a meeting.  We can then use Business Intelligence as a organized and focused set of tools to help with our prep work.