Key Risk Indicator (KRI): Customer Abandonment

1 07 2009

How often do you look at the indicators that a customer is thinking about leaving you?  Do you have a process around this, or do find yourself saying “why did this customer leave us?”

What are the possible indicators for a customer leaving:

  • Time between purchases
  • Decrease in volume
  • Time to Pay bills
  • Increase/decrease in calls to customer servicce
  • Temperature of calls into customer service
  • Longer sales cycles
  • Time between customer visits

Some of these may be difficult to quantify, but are well worth understanding.  I would venture a guess the cost to replace that customer (including lost opportunity value) is less than the effort to put a process into discussing customer abandonment.

If you have stories on how you track customers, or customers you lost and how you should have known, please share them.

Key Performance Indicators (KPIs) & Key Risk Indicators (KRIs)

6 04 2009

Key Risk Indicators (KRIs) are an interesting concept, or twist to Key Performance Indicators (KPIs).  Instead of thinking of KPI measuring performance, think of a KPI as really just an indicator that the objective is at risk.  They are really the same thing.

If your objective is to Maintain Salesforce Effectiveness, a solid indicator might be revenue per sales rep.  If our revenue per sales rep is declining, it should be treated as a trigger for a broader discussion on the objective, not necessarily the KPI.  At the same time, we will want to analyze a number of other performance indicators for a deeper, richer discussion.

We look at KRIs for example employee turnover is this not just a performance measure against the objective Retain Great Employees?

In the end though, we are just splitting hairs by calling something a KPI or KRI.  It matters far more that we have the discussion about the objective(s), than trying to build separate processes to measure subtle nuances.