A friend of mine was the marketing guy for a major shoe company. I was giving him a hard time one day about the quality of his shoes and he called me a FGO1. As I was buying time to figure it out, he said “Let me guess, you play basketball twice a week, and buy a pretty good pair of shoes every year or two.”
I nodded and he continued “We have kids buying a pair of shoes every week. That is my market. You are a focus group of 1.”
- How often do we make judgements based on our personal bias?
- When was the last time you ran a focus group to understand what the market really wants from you?
- Do you understand your target market, and do you appeal directly to that market?
- Can you confidently ignore a segment of the market?
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