11 06 2009

A friend of mine was the marketing guy for a major shoe company.  I was giving him a hard time one day about the quality of his shoes and he called me a FGO1.  As I was buying time to figure it out, he said “Let me guess, you play basketball twice a week, and buy a pretty good pair of shoes every year or two.”

I nodded and he continued “We have kids buying a pair of shoes every week.  That is my market.  You are a focus group of 1.”

  • How often do we make judgements based on our personal bias?
  • When was the last time you ran a focus group to understand what the market really wants from you?
  • Do you understand your target market, and do you appeal directly to that market?
  • Can you confidently ignore a segment of the market?