One of my favorite bloggers / writers, Seth Godin, writes about “When the long tail is underwater” on his Oct 10th blog. He actually touches on a couple of interesting points, how much time and energy is created that generates no value, and how do we filter out all of this information to understand what is relevant.
Take for example the Droid/iPhone app market…Apps are everywhere, and try to do everything. Apple and Droid both claim wildly unusable numbers of apps. With all of these potential apps, ask your friends what Apps that they can’t live without and people get strangely quiet. I had a few people respond Urban Spoon and one guy mentioned Wolfram Alpha.
Seriously, hundreds of thousands of apps out there and we can’t create a list of “gotta have” apps? Yes, I know there are hundreds of those lists. Read one of those lists and ask yourself which one will you be using a month from now.
Sorry back to the point…Compare this to your company’s information:
- How much data do you have?
- How many reports do you have?
- How much of it is relevant?
- How much old stuff is out there that no one has any idea of its worth?
- How often do you clean up the environment?
- How quick do people respond?
AND how often do you hear people say… I don’t have the data? OR I am not sure where I can find the information I need?
PureStone Partners LLC 