PureStone Partners LLC

Yesterday in the NYTimes was a story about the speed of the changing U.S. race demographic.  As our demographic changes, so will tastes and demand.  Many companies have sat atop their markets feeling they are invincible, yet with these changes many of the companies will find out much too late that they were not as solid as they once felt.

Have you asked yourself any of the following:

• What percent of our clients come from the majority?
• Do we have products that meet demands from all sectors?
• Are we at risk if the legislature, or governing boards, can their ethnicity over time?
• Where are our biggest threats in this new market?
• Where are our greatest advantages?
• What else can we do to capture more in this changing market?
• Where might new competitors come after our market?

If you are not strategically discussing questions like these, then you elevate your risk of something happening to undermine your position within your market.