PureStone Partners LLC

There are things you hope never happen to your business, some you even discuss and prepare against. And then it happens just like you planned: a rogue employee for the US government slips a little known website confidential material and suddenly, all heck breaks loose.

This example seems like a Hollywood sci-fi show, yet the effects and impact are played out in reality and cost innocent bystanders money.  What started with Julian Assange posting a few things have spiraled towards a digital Armageddon.  First was a smear campaign against Assange; true or not, things were leaked to damage his reputation. Then, those hosting WikiLeaks were pressured. It worked, and like a good fighter, he took the punch, regrouped, and counter-punched.  We know the story, it has been the same through time. All of a sudden he is seen as an underdog, and the following starts. He becomes the flag-bearer for those oppressed and in the shadows, who then rise up to support their black knight. And all of a sudden, businesses involved in some way are attacked.

So buy your “Go WikiLeaks Go!” tshirt (you knew someone had to make a t-shirt), grab your popcorn, and get ready for the show – this one is just starting up.  And I have a strange feeling Assange might be saving his best for last.