PureStone Partners LLC

One of the most interesting brand developments in a long time is the Nintendo Wii.  The video game market has been hot for some time now, but the story was the same.  Better graphics, better visuals, better reality and gore filled titles.  How do you break out of the crowd?

Look no further than the Nintendo Wii for a great story.

How about finding a different tact all together?  By starters, let’s take away a barrier to purchase – parents that don’t want their kids just sitting in front of their TV.  Let’s add an element of physical activity into the game.  Then let’s market family styled competition.  This is nothing less than brilliance.

• What can you do to change the market parameters?
• When was the last time you had a meeting of your best minds to challenge status quo?
• Are you playing leap frog with your competition?
• What would happen if you did something radically different?
• When was the last time you came up with a brilliant idea and pushed it forward?