Mulligan

23 07 2009

If you were given a corporate mulligan, how would you use it? What would stop you from doing it over?

Or think of it a different way…

How would your competition use your product platform, your assets, your customers to take advantage of you?  What happens if you push all of your unprofitable customers over to your competition?  Let them deal with the headache, the loss of time and money.

One of the most interesting thing about this current economic environment is that there is a new entrepreneurial spirit.  With this brings new technologies, new business models, etc.  Would GM and Ford take a mulligan when Toyota entered the US market?  Take a look at Blockbuster.  Did they see Netflix coming?  If they did how could they have reacted?

Can someone do this to you?

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