What goes up…

22 06 2009

“Mama don’t take my Kodachrome away” – well she didn’t, but customer demand finally did.

Monday June 22nd, 2009 – today marked the end of Kodak’s Kodachrome product.  After a 74 year run, Kodachrome only makes up less than 1% of Kodak’s revenues today.  While this clearly is another example that film is dead, it has bigger implications for performance.  Nothing lasts forever, brands will come and go.  It takes tremendous effort to get your brand to the top, but far more to keep it there.  Not only do you have your traditional competitors, but markets change, morph, and die all the time.

  • When was the last time you thought about what new products your competitors were launching?
  • Are you revolving or evolving the brand?
  • When was the last time you did a little Blue Ocean thinking?
  • Where are your biggest threats coming from tomorrow?
  • What is your process to identify these issues?
  • How tied are you to your infrastructure?

If you want to stock up before it fades away…

Who knows…someday you will find this on something like a Retro Ebay where oldies, but goodies go to never die.

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