KPI Design: Better than average

16 06 2009

In the June 1st issue of ESPN Magazine there was an interesting story about Rafael Nadal.  In the story there is a call out with some interesting facts about his play.  One of the items is his rotations per ground stroke versus the average pro.

Nadal Math Smaller
While this is fanatastic information to explain why he is better than average, what might have been more relevant to the article which is about his excellence would be to compare him versus the other top players.  What if all the top players are hitting at 5,000-6,000 rotations per ground stroke?

As we are designing KPIs and targets we need to make sure we are measuring against a relevant target, not just an industry average.

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