PureStone Partners LLC

The Strategy Map is one of the more interesting tools in terms of Strategy Development.  I know most people want to describe it as a Strategy Execution tool, but I see it as a great check to the overall health of your strategy?

• Do you cover things other than the financial outcomes in terms of your strategic objectives?
• Do you consider the customer voice, or desire?
• Do you know where you are in your strategy lifecycle?

Some people like to design complex strategy maps that take months and months to develop with strategic objectives to cover all contingencies.  The font becomes too small, and the word optimize shows up too much.  

What if we took a different tact?  What if we use the Strategy Map as a santiy tool, to test the strategies to make sure they are top of mind and easy to digest?  Instead of creating too many objectives, we focus on clairty of thought.  We use the tool to make sure the organization can understand what we are doing and to then use the map to define the initiatives and performance measures that align their department with the overall corporate goals?