The enemy of my enemy is my friend

19 07 2011

Strange what a few years means to the technology sector.  Google, once champion of the little guy, the individual, the anti-Mircosoft, now becomes the problem.  The Michigan – Ohio State rivalry of the tech industry was supposed to be Apple and Microsoft.  They have spanned great battles over the years – and better commercials…

Yet, all of a sudden Google is the evil invader in the space.  What else could make Apple and Microsoft consortium partners?

WHAT!!  Wait a second…

Nortel Networks, one of the great patent holders, is watching its power, influence, and ultimately its profits dwindle away.  Up for auction were a sizable number of its patents.  While Google was the early favorite, Apple and Microsoft teamed up with Ericsson, EMC, RIM, and Sony teamed up with each other to outspend Google.

While we get to wait and see what this means for Google, we can wonder what our competition might be willing to do to us given the opportunity?

  • How do external opportunities trigger discussions within the organization?
  • Who monitors the external market for us?
  • How do we leverage information to make timely decisions?
  • How well do we gamemanship our competition?  Are they better at it than us?

 

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